In business, serendipity is often seen as chance or luck, but what if you could manufacture serendipity? By intentionally creating opportunities and increasing your business visibility, you can attract investors, partners, and clients who could significantly change the course of your business. In this post, we explore how you can manufacture serendipity and build lasting relationships to fuel your company’s growth.
The Power of “What If”
As a business owner, consider the possibilities:
What if you meet an investor who helps expand your business internationally?
What if a strategic partner offers distribution opportunities you hadn’t considered?
What if an investor brings more value than you expected?
The answers to these "what if" scenarios lie in creating situations where these outcomes can occur. While you can't predict the future, you can take steps to make these encounters more likely.
How to Manufacture Serendipity
One of the most effective ways to increase your chances of serendipitous encounters is by raising your visibility. The more visible you are, the more opportunities will come your way, whether it's investors reaching out or business partners looking to collaborate.
Key Strategies for Creating Visibility:
Media Exposure and News Announcements: Share significant news about your business through press releases or media outlets. People often react to big announcements, opening doors to new relationships.
Participate in Awards and Demo Days: Getting involved in events where you can showcase your business adds credibility and visibility. These platforms can connect you with investors, partners, and even customers.
Promotion on Various Platforms: Consistently promoting your business across different platforms helps build familiarity. The more you’re seen, the more people will engage with your company.
Turning Visibility into Opportunity
It’s not just about getting noticed for capital. Often, businesses discover trade partners, suppliers, and joint ventures as a result of being more visible. For example, companies that focus on building a market presence find it easier to attract the right investors and partners.
From Unknown to Known
As a business founder, one of your key goals should be moving your company from "unknown" to "known". It’s about creating visibility that allows potential investors and partners to find you. By manufacturing this serendipity, you increase the likelihood of making connections that can change the trajectory of your business.
Conclusion
Manufacturing serendipity is not about leaving things to chance; it's about actively creating opportunities for your business to thrive. By raising visibility, building connections, and showcasing your business, you open yourself up to new possibilities, from investment to partnerships. The more visible you are, the greater the chance of success.
